1. 
Starting out, Berry Gordy recorded in his garage and lived in a modest apartment upstairs. Part of the famous “Motown Sound” came from a hole in the ceiling that gave an echo to the singers that other studios tried to duplicate with equipment. It was just a hole in the ceiling. Sometimes, an artist was chosen by the following test. Berry would gather the employees in the studio and play a piece and ask, “If it was your last dollar and you were hungry, would you buy this record or would you buy the sandwich?”  He would ask them all and if one said, how hungry? or What kind of sandwich. He still considered that a vote for the artist because they hesitated.

home studio

    Starting out, Berry Gordy recorded in his garage and lived in a modest apartment upstairs. Part of the famous “Motown Sound” came from a hole in the ceiling that gave an echo to the singers that other studios tried to duplicate with equipment. It was just a hole in the ceiling. Sometimes, an artist was chosen by the following test. Berry would gather the employees in the studio and play a piece and ask, “If it was your last dollar and you were hungry, would you buy this record or would you buy the sandwich?”  He would ask them all and if one said, how hungry? or What kind of sandwich. He still considered that a vote for the artist because they hesitated.

    home studio

    5 months ago  /  11 notes  /  Source: slimbrowning

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      4 weeks, y’all.
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